Synchronicity Tours
— For Tour Operators & Attractions

Run tighter.
Book fuller.

Staffing, consulting, and technology built for operators and attractions who want their business to run like clockwork.

Explore Operator Services →
— For Independent Guides

Build your
own route.

A staffing platform and career support system that helps licensed guides find steadier work and grow on their own terms.

Explore the Guide Path →
Our mission

Uniting staffing, consulting, and technology into one system — so tourism businesses run better, and the people inside them build stronger careers.

The ecosystem

Four divisions, one ecosystem.

Synchronicity Tours unites staffing, consulting, and technology so tourism businesses don't have to stitch together a dozen vendors.

01

GuideLink NYC

A staffing and scheduling platform connecting licensed NYC guides with operators who need them — reliably, and on short notice.

Flagship
02

Consulting

Operational and business consulting — from tour design and pricing to vendor management and launch strategy.

03

Technology

Booking systems, scheduling tools, and automation that keep staffing and inventory in sync.

04

Media

SEO, social strategy, and storytelling-driven content that helps operators and guides get found — and get booked.

60M+Annual NYC Visitors
5,000+Licensed NYC Guides
$74BNYC Tourism Economy
200+Guides on GuideLink
Leadership

The team behind Synchronicity.

CS

Christopher Serpe

Co-Founder
SM

Syron Martin

Co-Founder & Community Manager
ML

Maria Leena-Kerr

Co-Founder
DF

Dara Finkel

Co-Founder
Let's sync up

Ready to talk?

Whether you're an operator looking to streamline staffing or a guide ready to build your own business, we'd love to hear from you.

Based InNew York City
DivisionsGuideLink NYC · Consulting · Technology · Media